2 thoughts on “What are the means of financial marketing? What is financial marketing?”
Kenneth
“nThrough this concept, we can see that financial companies must implement marketing like ordinary industrial and commercial enterprises. However, this marketing has its particularity, which is determined by the characteristics of financial companies. The products and services provided by financial enterprises have the following characteristics: first, the service is inseparable. When a financial company provides customers with its products, it also provides corresponding services. The provision of the product is synchronized with the service in time and place. Second, non -difference in financial products. When a financial enterprise provides a product, it is easy to imitate other companies, and it is difficult to have a big difference in functional functions provided by various companies. Third, financial products have value -added. When people buy a financial product, such as insurance, deposits, etc., the main purpose of buying these products is to bring certain benefits to consumers.nIt can be seen through the understanding of financial marketing connotation, the current status of my country’s current financial marketing reflects that financial companies have not yet had a deep understanding of financial marketing and did not see the difference between it and other product marketing. Therefore, it has not been paid attention to, which also puts forward new requirements for financial marketing in the future, that is, we must deeply understand its connotation to do a good job of financial marketing.n1. First of all, you must have a sense of identity (love marketing).nRegarding the major of commercial bank marketing, it is an emerging industry and in response to the reform of the exchange rate mechanism in recent years. The People’s Bank of China disclosed that “gradually liberalize domestic enterprises and individuals to buy foreign exchange freely and guide domestic institutions and personal foreign exchange funds to enter the overseas capital market. “And the rapidly developing financial brokerage business. It is in line with the State Administration of Foreign Management “multi -priced and unintended capital outflow channels, cancel the restrictions on foreign investment purchase, increase foreign exchange outflow, and alleviate the pressure of RMB appreciation. On the other hand The needs of the series of national financial policies also meet the development direction of the financial market and brokerage business, and have strong vitality and market demand. Foreign exchange investment business, as a high starting point, high -tech content, and high -yield financial services, is becoming more and more popular. Therefore, its market space and development prospects can be described as very optimistic.n2. To have a strong understanding of the professional knowledge of marketing products, it is the basic means to explore customers.nFor example, technical analysis, fundamental analysis, and the grasp of financial information trends, etc., must be able to move customers who can talk about them, and become experts who know business and operate. Being an outstanding salesman should be able to answer the answer with customers and satisfy customers in the shortest time. Therefore, it is necessary to have a strong understanding of the professional knowledge of marketing products.n3. Knowing the techniques of marketingnIncluding the mastery, understanding, and dynamic tracking of customer resources, we must obtain the information of the customer group through all possible channels in daily life, divide and classify the obtained customer information, pay attention to information storage, confidentiality, timely screening, analysis, and utilization ,follow up. Outstanding salespersons should also have their own execution plans. The contents include: the target group that should be visited, the best visit time, the method of being close to customers, and even the marketing explanation skills and marketing solutions to help customers relieve their doubts and let let the doubts and let let the doubts are allowed It quickly made a decision to be a company loyal customer.n4. The courage to never saynMarketing is like a microcosm of life. In the process, frustrations are usually encountered, and others are rejected. They encounter many unimportant difficulties. They are not discouraged and turn into challenges. Never give up is a positive attitude that anyone who is engaged in work should be maintained. Especially for marketing, to be a successful salesman, first of all, you need to make up your mind to engage in business work, and treat the marketing business as a lifelong work, as a sacred mission. Don’t be afraid of suffering, wind and rain, ridicule, and continuous efforts until success.
Financial marketing is divided into online and offline, and offline is the ground push mode, which is ground promotion. For example One way to push, of course, there are many ways to push. In general, it is to communicate with customers face -to -face to understand the promotion method of user needs. However If you do n’t look at it, you do n’t see it. Now the good way is to push the elves with land and use WIFI to promote it. Saving time and effort and effort and effectiveness. For example, at the door of the bank or nearby, push the elves to promote advertisements for loans and insurance business.
“nThrough this concept, we can see that financial companies must implement marketing like ordinary industrial and commercial enterprises. However, this marketing has its particularity, which is determined by the characteristics of financial companies. The products and services provided by financial enterprises have the following characteristics: first, the service is inseparable. When a financial company provides customers with its products, it also provides corresponding services. The provision of the product is synchronized with the service in time and place. Second, non -difference in financial products. When a financial enterprise provides a product, it is easy to imitate other companies, and it is difficult to have a big difference in functional functions provided by various companies. Third, financial products have value -added. When people buy a financial product, such as insurance, deposits, etc., the main purpose of buying these products is to bring certain benefits to consumers.nIt can be seen through the understanding of financial marketing connotation, the current status of my country’s current financial marketing reflects that financial companies have not yet had a deep understanding of financial marketing and did not see the difference between it and other product marketing. Therefore, it has not been paid attention to, which also puts forward new requirements for financial marketing in the future, that is, we must deeply understand its connotation to do a good job of financial marketing.n1. First of all, you must have a sense of identity (love marketing).nRegarding the major of commercial bank marketing, it is an emerging industry and in response to the reform of the exchange rate mechanism in recent years. The People’s Bank of China disclosed that “gradually liberalize domestic enterprises and individuals to buy foreign exchange freely and guide domestic institutions and personal foreign exchange funds to enter the overseas capital market. “And the rapidly developing financial brokerage business. It is in line with the State Administration of Foreign Management “multi -priced and unintended capital outflow channels, cancel the restrictions on foreign investment purchase, increase foreign exchange outflow, and alleviate the pressure of RMB appreciation. On the other hand The needs of the series of national financial policies also meet the development direction of the financial market and brokerage business, and have strong vitality and market demand. Foreign exchange investment business, as a high starting point, high -tech content, and high -yield financial services, is becoming more and more popular. Therefore, its market space and development prospects can be described as very optimistic.n2. To have a strong understanding of the professional knowledge of marketing products, it is the basic means to explore customers.nFor example, technical analysis, fundamental analysis, and the grasp of financial information trends, etc., must be able to move customers who can talk about them, and become experts who know business and operate. Being an outstanding salesman should be able to answer the answer with customers and satisfy customers in the shortest time. Therefore, it is necessary to have a strong understanding of the professional knowledge of marketing products.n3. Knowing the techniques of marketingnIncluding the mastery, understanding, and dynamic tracking of customer resources, we must obtain the information of the customer group through all possible channels in daily life, divide and classify the obtained customer information, pay attention to information storage, confidentiality, timely screening, analysis, and utilization ,follow up. Outstanding salespersons should also have their own execution plans. The contents include: the target group that should be visited, the best visit time, the method of being close to customers, and even the marketing explanation skills and marketing solutions to help customers relieve their doubts and let let the doubts and let let the doubts are allowed It quickly made a decision to be a company loyal customer.n4. The courage to never saynMarketing is like a microcosm of life. In the process, frustrations are usually encountered, and others are rejected. They encounter many unimportant difficulties. They are not discouraged and turn into challenges. Never give up is a positive attitude that anyone who is engaged in work should be maintained. Especially for marketing, to be a successful salesman, first of all, you need to make up your mind to engage in business work, and treat the marketing business as a lifelong work, as a sacred mission. Don’t be afraid of suffering, wind and rain, ridicule, and continuous efforts until success.
Financial marketing is divided into online and offline, and offline is the ground push mode, which is ground promotion. For example One way to push, of course, there are many ways to push. In general, it is to communicate with customers face -to -face to understand the promotion method of user needs. However If you do n’t look at it, you do n’t see it. Now the good way is to push the elves with land and use WIFI to promote it. Saving time and effort and effort and effectiveness. For example, at the door of the bank or nearby, push the elves to promote advertisements for loans and insurance business.