1 thought on “Some attention points for product and category selection”
Lora
We all know that we do cross -border e -commerce, [three -point operation, seven -point selection. ] A good product determines many important factors. Many sellers often have a small number of single volume because they are selected. Therefore, a good product is an important core competitiveness of our. Therefore, when selecting products, many factors need to be considered.
We we need to understand the de -intellectual selection and refuse to be blind.
The first point: requires stable supply. You product, whether we can make bigger in the future, the most needed point is whether there is a stable source of sources. Otherwise, then, the order is issued, there is no goods, or the production is discontinued, then our order will be abandoned. Not only this order is abolished, but also affects a overall store situation A. This situation is very unfavorable to us.
The second point: Is there sufficient turnover funds? For some products with higher unit prices in some customers, if you do not have enough funds to turn on, then you will become a capital turnover at that time Difficulty, freight paid, product purchase is difficult.
Third point: Do you want to know that you are part -time? Or do you want to use this job to support his family and do a serious job. If you simply do a part -time job, you can move a few products on 1688 to do some simple sales. Of course, there is no problem. If you want to do your own career as your own career. The development of subsequent product development of the product supply chain in its own area must be considered.
If considering products that are difficult to ship in logistics:
products that need to be difficult to ship, such as liquid, powder and the like, you need to know that some logistics is not allowed to be allowed If you send it, you must first figure out whether your product can send you this product in your local logistics channel.
Considering the platform price positioning:
Is to make a platform, you must first understand this platform, like Speedon Connect, he is a platform for medium and low prices Then, first of all, the purchase price of your product should not be too high, and you have to understand. In the product category you chose, the price of other sellers, if you calculate it, the total price of your product is too high, then you will Need to compare.
In consider foreign customs:
It you need to know the customs of foreign countries, which is different from the customs of our country, so don’t think what we like, those foreign countries, those foreign countries, those foreign countries People like it. You need to check the habits of people abroad and visit some foreign social software, such as Facebook.
Consider seasonal transportation time:
If when you choose a product, you know that there are some festivals in foreign countries, such as Christmas, etc. In the first one or two months of life, you can choose to upload some products about Christmas. Why is it the first one or two months? Because from domestic to foreign, your delivery time is almost one month of delivery. So get on the shelves in advance.
The reference outside the station:
The understand the heat and trend of the industry, collect keyword data. It can be a reference outside us, which helps us to learn more about the market. In the case of unfamiliar keywords for targets, you can use simple words to obtain popular keywords of various search portals, view heavier keyword traffic to analyze data, so as to know the frequency of the product’s keywords. Essence
We obtained a data through accurate data analysis. The ratio of buyers and women on AliExpress is 3: 7, and the proportion of men and women’s purchases is 6.28: 3.72. The main consumer group is between 14 and 35 years old. What does this data explain? Even if the proportion of buyers and women, men are less than women, but the number of men who buy men accounts for a large proportion. Therefore, when you choose it, you need to analyze the small details from a big data. Moreover, we also know the age of consumer groups, that is to say, this age group is a large part of the mainstream consumer groups in the almithm, so it is necessary to target the consumption characteristics of this group of people when selecting products. When you choose a product, you need to consider the category of a product. We must set a large direction based on our own situation. In this general direction, we can make selection.
The specific points on the selection:
1. Select some high -profile products.
2. Select some small and light quality products.
3. Segment the category, it is best to choose a category to operate.
4. Select some simple and easy -to -operate products. Do not have too many functions, complex operations, otherwise, we will increase our after -sales work.
5. There are almost no after -sales repairs, more durable products.
6. Grasp the sales of festival products.
7. Try to choose exquisite and stylish product packaging. You can put some gift cards, thank you cards and the like.
8. You can also consider designing a brand yourself.
9. If you want to do sales, you need to keep an eye on the category of popular products. You can also pay more attention to some unpopular products.
10. Know your own target customer group. Understand their consumption characteristics, understand what brands they like, and the share of these brands in the market.
11. Understand what competitors of their own categories are distributed.
The decide which industry or category to do, or more detailed, choose which product, and go to the product research part. Put the product’s price, ranking, pictures, names, descriptions, etc. to do further data analysis, comprehensively understand the product, and then further account for cost and profits. Essence After determining the product, you can find the supply with peace of mind. Do n’t find those, some products, but you ’s out of order, but suddenly the supply of production is stopped, so do n’t you finish it? The cost must also be calculated. Your shop is easily closed.
The product, efficient operation, your product will soon become a explosion.
We all know that we do cross -border e -commerce, [three -point operation, seven -point selection. ] A good product determines many important factors. Many sellers often have a small number of single volume because they are selected. Therefore, a good product is an important core competitiveness of our. Therefore, when selecting products, many factors need to be considered.
We we need to understand the de -intellectual selection and refuse to be blind.
The first point: requires stable supply. You product, whether we can make bigger in the future, the most needed point is whether there is a stable source of sources. Otherwise, then, the order is issued, there is no goods, or the production is discontinued, then our order will be abandoned. Not only this order is abolished, but also affects a overall store situation A. This situation is very unfavorable to us.
The second point: Is there sufficient turnover funds? For some products with higher unit prices in some customers, if you do not have enough funds to turn on, then you will become a capital turnover at that time Difficulty, freight paid, product purchase is difficult.
Third point: Do you want to know that you are part -time? Or do you want to use this job to support his family and do a serious job. If you simply do a part -time job, you can move a few products on 1688 to do some simple sales. Of course, there is no problem. If you want to do your own career as your own career. The development of subsequent product development of the product supply chain in its own area must be considered.
If considering products that are difficult to ship in logistics:
products that need to be difficult to ship, such as liquid, powder and the like, you need to know that some logistics is not allowed to be allowed If you send it, you must first figure out whether your product can send you this product in your local logistics channel.
Considering the platform price positioning:
Is to make a platform, you must first understand this platform, like Speedon Connect, he is a platform for medium and low prices Then, first of all, the purchase price of your product should not be too high, and you have to understand. In the product category you chose, the price of other sellers, if you calculate it, the total price of your product is too high, then you will Need to compare.
In consider foreign customs:
It you need to know the customs of foreign countries, which is different from the customs of our country, so don’t think what we like, those foreign countries, those foreign countries, those foreign countries People like it. You need to check the habits of people abroad and visit some foreign social software, such as Facebook.
Consider seasonal transportation time:
If when you choose a product, you know that there are some festivals in foreign countries, such as Christmas, etc. In the first one or two months of life, you can choose to upload some products about Christmas. Why is it the first one or two months? Because from domestic to foreign, your delivery time is almost one month of delivery. So get on the shelves in advance.
The reference outside the station:
The understand the heat and trend of the industry, collect keyword data. It can be a reference outside us, which helps us to learn more about the market. In the case of unfamiliar keywords for targets, you can use simple words to obtain popular keywords of various search portals, view heavier keyword traffic to analyze data, so as to know the frequency of the product’s keywords. Essence
We obtained a data through accurate data analysis. The ratio of buyers and women on AliExpress is 3: 7, and the proportion of men and women’s purchases is 6.28: 3.72. The main consumer group is between 14 and 35 years old. What does this data explain? Even if the proportion of buyers and women, men are less than women, but the number of men who buy men accounts for a large proportion. Therefore, when you choose it, you need to analyze the small details from a big data. Moreover, we also know the age of consumer groups, that is to say, this age group is a large part of the mainstream consumer groups in the almithm, so it is necessary to target the consumption characteristics of this group of people when selecting products. When you choose a product, you need to consider the category of a product. We must set a large direction based on our own situation. In this general direction, we can make selection.
The specific points on the selection:
1. Select some high -profile products.
2. Select some small and light quality products.
3. Segment the category, it is best to choose a category to operate.
4. Select some simple and easy -to -operate products. Do not have too many functions, complex operations, otherwise, we will increase our after -sales work.
5. There are almost no after -sales repairs, more durable products.
6. Grasp the sales of festival products.
7. Try to choose exquisite and stylish product packaging. You can put some gift cards, thank you cards and the like.
8. You can also consider designing a brand yourself.
9. If you want to do sales, you need to keep an eye on the category of popular products. You can also pay more attention to some unpopular products.
10. Know your own target customer group. Understand their consumption characteristics, understand what brands they like, and the share of these brands in the market.
11. Understand what competitors of their own categories are distributed.
The decide which industry or category to do, or more detailed, choose which product, and go to the product research part. Put the product’s price, ranking, pictures, names, descriptions, etc. to do further data analysis, comprehensively understand the product, and then further account for cost and profits. Essence After determining the product, you can find the supply with peace of mind. Do n’t find those, some products, but you ’s out of order, but suddenly the supply of production is stopped, so do n’t you finish it? The cost must also be calculated. Your shop is easily closed.
The product, efficient operation, your product will soon become a explosion.