2 thoughts on “How to promote a new product to customers … [Hardware Sales] …..”
Lyle
The key to product marketing is better than competitors to meet the needs of users. And how to meet the needs of users can start from two aspects. One is the establishment of competitive advantages, and the other is the characteristics of the product. We have talked about how to build the competitive advantage of an enterprise, that is, leading costs, product differences and specific products. Here we need to further refine it. Specific to the product development link, we can use three ways to establish a competitive advantage and the choice of consumer group choices. Link. When it comes to the characteristics of the product, we must be associated with “crossing the river” and “collaborative competition”.
First, let’s analyze the characteristics of different consumer groups. In general, users can be divided into three categories: the first category is the wealthy class, and they are the mainstream consumer groups of luxury products and luxury products; the second category is the middle class. They are the mainstream consumer groups of middle and high -end products; they are; The third category is the class of food and clothing. They are the mainstream consumer groups of low -grade cheap products. Because these three consumer groups have different consumer motivations, consumer models and consumption locations are different, or even huge differences, it is difficult for a company to use the same products to meet the needs of these three types of consumer groups at the same time. It can be said that after a company’s market segmentation, it will definitely clarify its target customer base, and then decide whether to follow others or take his own way according to the characteristics of the target customer base. Under normal circumstances, if the enterprise chooses luxury products and luxury products, it should create a competitive advantage from the perspective of specific products, and does not seek the quality, and the sales of profits are not required. This is a luxury product and luxury luxury class. Game rules in the product field. If the enterprise chooses mid -to -high -end products and aims at the middle class, you need to start from the perspective of product differences to create a competitive advantage. Pursue personality and characteristics. Sometimes their own key markets, sometimes they even abandon some markets with large market size, avoid positive conflicts, such as the threat of advertising war and price war, and to run their own small world without being seduced by market opportunities that do not match their expertise. If the company chooses to medium and low -end products, with the goal of food and clothing consumers, it should create a competitive advantage from the perspective of cost -leading, such as economic benefits, cheap raw materials, cheap labor, excellent manufacturing system, unblocked unblocked system, unblocked Retail channels, etc. In this case, the product difference is very small, the barriers enter the barrier, and the user is very sensitive to the price. Because there are many competitors, it is difficult to avoid advertising and price wars. Therefore Stand firm.
Secondly, let’s take a look at the characteristics of the product. Generally speaking, there are three different products: the first category is “revolutionary”. New products with innovation and invention can fundamentally fundamental Change people’s lifestyle and work methods, and have an impact on society. The second category is “innovative”. On the basis of the existing products in the market, improve the product, improve consumer satisfaction, or improve a specific consumer group, or more effectively solve the old products of old products Some problems and indicator characteristics are lack of. The third category is a product that is customized according to the needs of one or a batch of users, and cannot be produced in batches. From the level of the whole society, only a few companies are good at inventing revolutionary products, because not every company has the ability to develop “revolutionary” products. The innovative “product, and the” innovative “product must be the product difference strategy. Therefore, there is no “replication” product that is generally keen on domestic enterprises, that is, what others do, unless the company has the ability and advantages of absolute “post -developer”, otherwise “follow the trend” to violate the rules of the market economy.
In short, what kind of product a company should launch depends on his target customer base. Through the analysis of the target customer base, they can grasp their consumer motivation and the current problems, and then based on this The specialty and characteristics of the enterprise, designate the development strategy and product development plan of the enterprise. Only in this way can we grasp the initiative of competition. In a market that has not been standardized, there is an unreasonable market, reducing market volatility, and the impact of changes in the competition pattern. Therefore, in the final analysis, it is to understand and master the deep needs of users, especially the future needs and potential needs. Do not work hard on the user, and cannot become a user’s consultant and industry experts. There is no reason to succeed. Push the market and fight the world by luck, and the company that plagiarizes the day will be eliminated sooner or later.
I have a suggestion. When you sell the product to the guests, you also have to talk about some of the hardware equipment for customers to listen to the customer enough to understand the good side and bad side of your shop. Whether the human body is harmful, or whether the variety has a long -term impact on the environment. This not only allows guests to satisfy, but also makes themselves harvest. Why not? Is your friend’s business better and better.
The key to product marketing is better than competitors to meet the needs of users. And how to meet the needs of users can start from two aspects. One is the establishment of competitive advantages, and the other is the characteristics of the product. We have talked about how to build the competitive advantage of an enterprise, that is, leading costs, product differences and specific products. Here we need to further refine it. Specific to the product development link, we can use three ways to establish a competitive advantage and the choice of consumer group choices. Link. When it comes to the characteristics of the product, we must be associated with “crossing the river” and “collaborative competition”.
First, let’s analyze the characteristics of different consumer groups. In general, users can be divided into three categories: the first category is the wealthy class, and they are the mainstream consumer groups of luxury products and luxury products; the second category is the middle class. They are the mainstream consumer groups of middle and high -end products; they are; The third category is the class of food and clothing. They are the mainstream consumer groups of low -grade cheap products. Because these three consumer groups have different consumer motivations, consumer models and consumption locations are different, or even huge differences, it is difficult for a company to use the same products to meet the needs of these three types of consumer groups at the same time. It can be said that after a company’s market segmentation, it will definitely clarify its target customer base, and then decide whether to follow others or take his own way according to the characteristics of the target customer base. Under normal circumstances, if the enterprise chooses luxury products and luxury products, it should create a competitive advantage from the perspective of specific products, and does not seek the quality, and the sales of profits are not required. This is a luxury product and luxury luxury class. Game rules in the product field. If the enterprise chooses mid -to -high -end products and aims at the middle class, you need to start from the perspective of product differences to create a competitive advantage. Pursue personality and characteristics. Sometimes their own key markets, sometimes they even abandon some markets with large market size, avoid positive conflicts, such as the threat of advertising war and price war, and to run their own small world without being seduced by market opportunities that do not match their expertise. If the company chooses to medium and low -end products, with the goal of food and clothing consumers, it should create a competitive advantage from the perspective of cost -leading, such as economic benefits, cheap raw materials, cheap labor, excellent manufacturing system, unblocked unblocked system, unblocked Retail channels, etc. In this case, the product difference is very small, the barriers enter the barrier, and the user is very sensitive to the price. Because there are many competitors, it is difficult to avoid advertising and price wars. Therefore Stand firm.
Secondly, let’s take a look at the characteristics of the product. Generally speaking, there are three different products: the first category is “revolutionary”. New products with innovation and invention can fundamentally fundamental Change people’s lifestyle and work methods, and have an impact on society. The second category is “innovative”. On the basis of the existing products in the market, improve the product, improve consumer satisfaction, or improve a specific consumer group, or more effectively solve the old products of old products Some problems and indicator characteristics are lack of. The third category is a product that is customized according to the needs of one or a batch of users, and cannot be produced in batches. From the level of the whole society, only a few companies are good at inventing revolutionary products, because not every company has the ability to develop “revolutionary” products. The innovative “product, and the” innovative “product must be the product difference strategy. Therefore, there is no “replication” product that is generally keen on domestic enterprises, that is, what others do, unless the company has the ability and advantages of absolute “post -developer”, otherwise “follow the trend” to violate the rules of the market economy.
In short, what kind of product a company should launch depends on his target customer base. Through the analysis of the target customer base, they can grasp their consumer motivation and the current problems, and then based on this The specialty and characteristics of the enterprise, designate the development strategy and product development plan of the enterprise. Only in this way can we grasp the initiative of competition. In a market that has not been standardized, there is an unreasonable market, reducing market volatility, and the impact of changes in the competition pattern. Therefore, in the final analysis, it is to understand and master the deep needs of users, especially the future needs and potential needs. Do not work hard on the user, and cannot become a user’s consultant and industry experts. There is no reason to succeed. Push the market and fight the world by luck, and the company that plagiarizes the day will be eliminated sooner or later.
I have a suggestion. When you sell the product to the guests, you also have to talk about some of the hardware equipment for customers to listen to the customer enough to understand the good side and bad side of your shop. Whether the human body is harmful, or whether the variety has a long -term impact on the environment. This not only allows guests to satisfy, but also makes themselves harvest. Why not?
Is your friend’s business better and better.