5 thoughts on “What are the way mobile marketing?”
Devin
Ten types. The first way: instant messaging marketing. Instant communication marketing, also known as IM marketing, is a means of helping enterprises to promote products and brands through instant time tool IM. The second way: chat group marketing. Chat group marketing is a kind of extension of instant messaging tools. Specifically, it uses group functions in various instant messaging software to expand marketing. The third method: search engine marketing. Search engine marketing is one of the most important website promotion and marketing methods. Because it is free, it is valued by many small and medium websites. Search engine marketing methods have become the main part of the network marketing method system. The fourth way: BBS marketing. BBS marketing is also known as forum marketing, which is “using the forum’s communication platform, transmitting enterprise products, brands, and service information through graphic, video, video, etc., so that customers can understand the products and services of the enterprise more deeply, and achieve publicity of enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products, and to promote corporate products and products, to promote enterprise products, and to promote corporate products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products, products, products, products, and enterprise products, and to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products. The effect of brand and services, deepening online marketing activities for market awareness. The fifth method: viral marketing. The so -called viral marketing is actually a more commonly used online marketing method. It is generally used for Perform website promotion, brand promotion, etc.; viral marketing uses the principle of user reputation. On the Internet, this “word of mouth dissemination” is more convenient and can spread quickly like the virus. Seventh way: Online incident marketing. Network incident marketing is the organization and enterprises mainly based on the Internet as the communication platform. Through careful planning and implementation, the public can directly participate in and enjoy fun. The relationship with the public, shaping the good image of organizations and enterprises to seek more effective marketing and communication activities for enterprises. Eighth way of way of network picture marketing. Online picture marketing is the creative creativity of organization or enterprise designed The pictures of the major forums, blogs, spaces, and instant chats are spread or automatically acquisition through search engines to achieve the purpose of spreading enterprise products, brands, services and other information to achieve marketing purposes. Ninth method: online video marketing. Online video marketing refers to the organization or enterprise put various production video to the Internet to achieve marketing methods for promoting enterprise products, brands and service information. Method: Network soft text marketing. Network soft text marketing, also known as online news marketing, generally use some platforms such as portals on the Internet, local or industry websites to spread some articles that are news, explain and propaganda, including some depth Report, online news release. extension information: advantages: In three important dimensions, first of all, the (user) size is small, secondly (for users) changes to change The influence is strong and not strong, and the cost is low or not. The mobile phone users have exceeded 1 billion, of which mobile phone netizens have more than 400 million, and about 150 million mid -to -high -end users. Breadth, depth, and TV and the Internet are ahead of traditional media such as newspapers, radio, and outdoor. The scale is not large. The typical mobile phone users currently contact mobile phones 120-150 times per day, sight of the sight, sight The staying time is about 123 minutes, and the media accompanied by more than 15 hours, and the vision contact distance is about 15 cm. It, the mobile phone has realized the transformation from “fragmented time and garbage” to “fragmented time gold”.实现了碎片时间的媒体价值。rn最后,移动营销体现的到人(通过运营商号码、设备号和使用行为对应)、到位(到具体位置和移动轨迹)、随时随地、全互动、 Strong attention and O2O (online to offline connection ), These 6 points are significantly different from traditional marketing including Internet marketing. The above three angles reflect that it is not strong for changes in user impact. Reference materials Source: Baidu Encyclopedia -Mobile Marketing
1. Planting scene marketing mode 2, LBS scene marketing mode 3, visual scene marketing mode 4, community scene marketing mode 5, O2O scene marketing mode 6, shared scenarios Marketing model
The real -time communication marketing is also called IM marketing. It is a means of helping enterprises to promote products and brands through instant time tool IM. There are two main methods for commonly used methods: The first is online communication. Like ordinary SMEs, there will generally be online stores or corporate websites. In this way, there will be online communication online. In this way, potential customers will naturally contact merchants who are interested in products or services. The second is advertising. SMEs can publish some product information and promotional information through IM marketing and communication tools, or they can attract netizens’ attention by publishing some graphic and textual things. To achieve the purpose of marketing.
The second way: Chat group marketing
Chat group marketing is an extension of instant messaging tools, specifically using group functions in various instant messaging software Come to start marketing, currently there are MSN groups, QQ groups, Wangwang groups, Mi Liao Group and so on. During the marketing of the chat group, borrowing instant messaging tools has the characteristics of instant effects and interactive effects, and low cost, which is widely used by enterprises. He publishes some pictures, text and other methods to conduct information and services of corporate brands and products, so that target customers understand the company’s products and services more deeply, and ultimately achieve the effect of promoting enterprise products, brands and services, deepen the right right right Market cognitive online marketing activities.
The third way: search engine marketing
search engine marketing is one of the most important website promotion and marketing methods. Because it is free, it is valued by many small and medium websites , Search engine marketing methods have become the main component of the network marketing method system; classification directory login, bidding ranking, paid search engine advertisement, search engine login, search engine optimization, keyword advertising, website link strategy, address bar search, etc. Several methods of search engine marketing.
The fourth method: BBS marketing
BBS marketing is also known as forum marketing, which is “using the forum’s communication platform, transmitting enterprise products and brands through graphic, video, video and other methods And service information, so that customers can understand the products and services of the enterprise more deeply, and achieve the effect of promoting the effects of enterprise products, brands and services, and deepening online marketing activities for market awareness. BBS marketing is the high popularity of the forum. Professional forum post planning, writing, distribution, monitoring, and reporting process, providing efficient dissemination in the forum space. Including various ordinary posts, multi -picture posts, serial posts, video posts, warfare posts, top posts, etc., and then use the forum to be powerful Gathering the ability, using the forum as a platform to organize various types of irrigation, steps, posts, videos and other activities to mobilize the interaction between netizens and brands to achieve the purpose of corporate brand communication and product sales. Five ways: Viral Marketing
The so -called viral marketing is actually a more commonly used online marketing method. It is generally used for website promotion and brand promotion; viral marketing uses users with users. The principle of word -of -mouth communication, on the Internet, this “word -of -mouth communication” is more convenient and can spread quickly as viruses. Therefore, viral marketing has become an efficient way of information dissemination. Moreover, because this communication is spontaneous between users, it is spontaneous It is done, so there is almost no cost online marketing. In the first half of 2008, Coca -Cola launched the torch online. This event can be called a classic viral marketing case. The title of “Torch Ambassador” will be obtained, and an unlike icon will appear at the avatar, and then you can send an invitation to one of your friends.
Seventh way: network event marketing
Cope marketing is the organization and enterprise mainly based on the Internet as the communication platform. Through careful planning and implementation, it can allow the public to directly participate and enjoy fun. , Improve the relationship with the public, shape the good image of organizations and enterprises, to seek more effective marketing and communication activities for enterprises. Online picture marketing is to organize or enterprises to spread the designed and creative pictures to spread or use the automatic acquisition of the major forums, blogs, spaces, and instant chats to achieve automatic acquisition through search engines For information, to achieve the purpose of marketing.
The ninth method: Internet video marketing
The network video marketing refers to the videos of the organization or the company that will produce a variety of video videos Put on the Internet to achieve marketing methods for promoting enterprise products, brands and service information. The form of online video is similar to TV advertising short films. It has various characteristics of TV advertising, diverse forms, wanton creativity, etc. At the same time, it also has Internet marketing. Advantages, such as interaction, active communication, communication Fast speed, low cost and so on; it can be said that online video marketing is to integrate the advantages of TV advertising and Internet marketing.
The tenth way: network soft text marketing
The network soft text marketing, also known as network news marketing, generally use the portal website, local or industry website and other platforms To spread some articles with journalism, elaboration, and propaganda, including some in -depth reports, online news releases, case analysis, etc., and in the way of related information such as characters, enterprises, products, brands, services, activities, etc. Timely, effective, comprehensive, and economically widely spread new marketing methods.
The mailing group has always been a good marketing method. Below is the smart QQ email marketing system of one meter software. You can find out. 1. Automatic switching IP login multi -account sending to ensure the success rate of the third -party postpage mailbox system 2, custom HTML format sending, automatic transcoding sensitive content effectively increases the delivery rate of mail and the input rate of the box 3, multi -mode sending support can select SMTP or HTTP protocols to send 4, random sender, multi -content template random sending as much as possible to ensure that each sending information is different
Mobile marketing has become an indispensable marketing model with the popularity of smartphones. This is an indisputable fact. The brand owner knows what mobile marketing means to them, and those who have mobile phone users get the world. As a result, major brands have begun to siege the city, and they have begun to deploy mobile marketing. There are a lot of ways to follow the Central Plains. From such a set of data, it can be seen that as of the end of 2018, my country’s smartphone users have exceeded 1.13 billion, and the number of mobile APP has reached about 4.15 million. The keywords of mobile marketing in 2018 are growth, fission, new humans, borders, sinking and fan economy. Growth is reflected in smart home, fresh O2O, instant application, short video, life services, etc.; Fission is mainly reflected in the fission marketing of social media; new humans are reflected in the rise of generations (post -95s and millennials) By about 30%; sinking is reflected in the download volume of mobile apps, and the sinking of fourth -tier cities has accounted for 54.7%; the fan economy has become a newly rising economy in mobile marketing.
 mobile marketing has spawned the characteristics of new marketing models, scenario, IPization, communityization and fission dissemination. The implementation of the O2O model; the micro -payment changes the shopping scene, and the income is obtained; the mobile search app has become a good helper for fast query information, and the convenience of shopping comparison for users; social apps have become acquaintances, strangers, circles, layers Wait for instant messaging, communication, interaction and personalized community marketing with social attributes. All marketing is the characteristics of flow media with the movement of smartphones. Due to mobile technology integrating marketing and mobile marketing Solomo characteristics, marketing has changed greatly: products are marketing, marketing is service, advertising is sales, and service is interaction.
Ten types.
The first way: instant messaging marketing. Instant communication marketing, also known as IM marketing, is a means of helping enterprises to promote products and brands through instant time tool IM.
The second way: chat group marketing. Chat group marketing is a kind of extension of instant messaging tools. Specifically, it uses group functions in various instant messaging software to expand marketing.
The third method: search engine marketing. Search engine marketing is one of the most important website promotion and marketing methods. Because it is free, it is valued by many small and medium websites. Search engine marketing methods have become the main part of the network marketing method system.
The fourth way: BBS marketing. BBS marketing is also known as forum marketing, which is “using the forum’s communication platform, transmitting enterprise products, brands, and service information through graphic, video, video, etc., so that customers can understand the products and services of the enterprise more deeply, and achieve publicity of enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products, and to promote corporate products and products, to promote enterprise products, and to promote corporate products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products, to promote enterprise products and products, to promote enterprise products, and to promote enterprise products, products, products, products, and enterprise products, and to promote enterprise products and products, to promote enterprise products, and to promote enterprise products and products. The effect of brand and services, deepening online marketing activities for market awareness.
The fifth method: viral marketing. The so -called viral marketing is actually a more commonly used online marketing method. It is generally used for Perform website promotion, brand promotion, etc.; viral marketing uses the principle of user reputation. On the Internet, this “word of mouth dissemination” is more convenient and can spread quickly like the virus.
Seventh way: Online incident marketing. Network incident marketing is the organization and enterprises mainly based on the Internet as the communication platform. Through careful planning and implementation, the public can directly participate in and enjoy fun. The relationship with the public, shaping the good image of organizations and enterprises to seek more effective marketing and communication activities for enterprises.
Eighth way of way of network picture marketing. Online picture marketing is the creative creativity of organization or enterprise designed The pictures of the major forums, blogs, spaces, and instant chats are spread or automatically acquisition through search engines to achieve the purpose of spreading enterprise products, brands, services and other information to achieve marketing purposes.
Ninth method: online video marketing. Online video marketing refers to the organization or enterprise put various production video to the Internet to achieve marketing methods for promoting enterprise products, brands and service information. Method: Network soft text marketing. Network soft text marketing, also known as online news marketing, generally use some platforms such as portals on the Internet, local or industry websites to spread some articles that are news, explain and propaganda, including some depth Report, online news release.
extension information:
advantages:
In three important dimensions, first of all, the (user) size is small, secondly (for users) changes to change The influence is strong and not strong, and the cost is low or not.
The mobile phone users have exceeded 1 billion, of which mobile phone netizens have more than 400 million, and about 150 million mid -to -high -end users. Breadth, depth, and TV and the Internet are ahead of traditional media such as newspapers, radio, and outdoor. The scale is not large.
The typical mobile phone users currently contact mobile phones 120-150 times per day, sight of the sight, sight The staying time is about 123 minutes, and the media accompanied by more than 15 hours, and the vision contact distance is about 15 cm.
It, the mobile phone has realized the transformation from “fragmented time and garbage” to “fragmented time gold”.实现了碎片时间的媒体价值。rn最后,移动营销体现的到人(通过运营商号码、设备号和使用行为对应)、到位(到具体位置和移动轨迹)、随时随地、全互动、 Strong attention and O2O (online to offline connection ), These 6 points are significantly different from traditional marketing including Internet marketing. The above three angles reflect that it is not strong for changes in user impact.
Reference materials Source: Baidu Encyclopedia -Mobile Marketing
1. Planting scene marketing mode
2, LBS scene marketing mode
3, visual scene marketing mode
4, community scene marketing mode
5, O2O scene marketing mode
6, shared scenarios Marketing model
The first way: Instant Communication Marketing
The real -time communication marketing is also called IM marketing. It is a means of helping enterprises to promote products and brands through instant time tool IM. There are two main methods for commonly used methods: The first is online communication. Like ordinary SMEs, there will generally be online stores or corporate websites. In this way, there will be online communication online. In this way, potential customers will naturally contact merchants who are interested in products or services. The second is advertising. SMEs can publish some product information and promotional information through IM marketing and communication tools, or they can attract netizens’ attention by publishing some graphic and textual things. To achieve the purpose of marketing.
The second way: Chat group marketing
Chat group marketing is an extension of instant messaging tools, specifically using group functions in various instant messaging software Come to start marketing, currently there are MSN groups, QQ groups, Wangwang groups, Mi Liao Group and so on. During the marketing of the chat group, borrowing instant messaging tools has the characteristics of instant effects and interactive effects, and low cost, which is widely used by enterprises. He publishes some pictures, text and other methods to conduct information and services of corporate brands and products, so that target customers understand the company’s products and services more deeply, and ultimately achieve the effect of promoting enterprise products, brands and services, deepen the right right right Market cognitive online marketing activities.
The third way: search engine marketing
search engine marketing is one of the most important website promotion and marketing methods. Because it is free, it is valued by many small and medium websites , Search engine marketing methods have become the main component of the network marketing method system; classification directory login, bidding ranking, paid search engine advertisement, search engine login, search engine optimization, keyword advertising, website link strategy, address bar search, etc. Several methods of search engine marketing.
The fourth method: BBS marketing
BBS marketing is also known as forum marketing, which is “using the forum’s communication platform, transmitting enterprise products and brands through graphic, video, video and other methods And service information, so that customers can understand the products and services of the enterprise more deeply, and achieve the effect of promoting the effects of enterprise products, brands and services, and deepening online marketing activities for market awareness. BBS marketing is the high popularity of the forum. Professional forum post planning, writing, distribution, monitoring, and reporting process, providing efficient dissemination in the forum space. Including various ordinary posts, multi -picture posts, serial posts, video posts, warfare posts, top posts, etc., and then use the forum to be powerful Gathering the ability, using the forum as a platform to organize various types of irrigation, steps, posts, videos and other activities to mobilize the interaction between netizens and brands to achieve the purpose of corporate brand communication and product sales. Five ways: Viral Marketing
The so -called viral marketing is actually a more commonly used online marketing method. It is generally used for website promotion and brand promotion; viral marketing uses users with users. The principle of word -of -mouth communication, on the Internet, this “word -of -mouth communication” is more convenient and can spread quickly as viruses. Therefore, viral marketing has become an efficient way of information dissemination. Moreover, because this communication is spontaneous between users, it is spontaneous It is done, so there is almost no cost online marketing. In the first half of 2008, Coca -Cola launched the torch online. This event can be called a classic viral marketing case. The title of “Torch Ambassador” will be obtained, and an unlike icon will appear at the avatar, and then you can send an invitation to one of your friends.
Seventh way: network event marketing
Cope marketing is the organization and enterprise mainly based on the Internet as the communication platform. Through careful planning and implementation, it can allow the public to directly participate and enjoy fun. , Improve the relationship with the public, shape the good image of organizations and enterprises, to seek more effective marketing and communication activities for enterprises. Online picture marketing is to organize or enterprises to spread the designed and creative pictures to spread or use the automatic acquisition of the major forums, blogs, spaces, and instant chats to achieve automatic acquisition through search engines For information, to achieve the purpose of marketing.
The ninth method: Internet video marketing
The network video marketing refers to the videos of the organization or the company that will produce a variety of video videos Put on the Internet to achieve marketing methods for promoting enterprise products, brands and service information. The form of online video is similar to TV advertising short films. It has various characteristics of TV advertising, diverse forms, wanton creativity, etc. At the same time, it also has Internet marketing. Advantages, such as interaction, active communication, communication Fast speed, low cost and so on; it can be said that online video marketing is to integrate the advantages of TV advertising and Internet marketing.
The tenth way: network soft text marketing
The network soft text marketing, also known as network news marketing, generally use the portal website, local or industry website and other platforms To spread some articles with journalism, elaboration, and propaganda, including some in -depth reports, online news releases, case analysis, etc., and in the way of related information such as characters, enterprises, products, brands, services, activities, etc. Timely, effective, comprehensive, and economically widely spread new marketing methods.
The mailing group has always been a good marketing method. Below is the smart QQ email marketing system of one meter software. You can find out.
1. Automatic switching IP login multi -account sending to ensure the success rate of the third -party postpage mailbox system
2, custom HTML format sending, automatic transcoding sensitive content effectively increases the delivery rate of mail and the input rate of the box
3, multi -mode sending support can select SMTP or HTTP protocols to send
4, random sender, multi -content template random sending as much as possible to ensure that each sending information is different
Mobile marketing has become an indispensable marketing model with the popularity of smartphones. This is an indisputable fact. The brand owner knows what mobile marketing means to them, and those who have mobile phone users get the world. As a result, major brands have begun to siege the city, and they have begun to deploy mobile marketing. There are a lot of ways to follow the Central Plains. From such a set of data, it can be seen that as of the end of 2018, my country’s smartphone users have exceeded 1.13 billion, and the number of mobile APP has reached about 4.15 million. The keywords of mobile marketing in 2018 are growth, fission, new humans, borders, sinking and fan economy. Growth is reflected in smart home, fresh O2O, instant application, short video, life services, etc.; Fission is mainly reflected in the fission marketing of social media; new humans are reflected in the rise of generations (post -95s and millennials) By about 30%; sinking is reflected in the download volume of mobile apps, and the sinking of fourth -tier cities has accounted for 54.7%; the fan economy has become a newly rising economy in mobile marketing.

mobile marketing has spawned the characteristics of new marketing models, scenario, IPization, communityization and fission dissemination. The implementation of the O2O model; the micro -payment changes the shopping scene, and the income is obtained; the mobile search app has become a good helper for fast query information, and the convenience of shopping comparison for users; social apps have become acquaintances, strangers, circles, layers Wait for instant messaging, communication, interaction and personalized community marketing with social attributes. All marketing is the characteristics of flow media with the movement of smartphones. Due to mobile technology integrating marketing and mobile marketing Solomo characteristics, marketing has changed greatly: products are marketing, marketing is service, advertising is sales, and service is interaction.